Digital Marketing At Night Swim Coffee

Night Swim Coffee’s marketing goals were intentional, creative, and aimed at organic growth as a new coffee roasting brand. In my role, I sought out to create these messaging pillars for the social media and email marketing programs: Quality Driven Roasting, Sourcing with Care, Intentional Hospitality, Community, Education, and Design. These pillars required our growth strategy to be one of quality and consistency, rather than volume and adherence to trends. After all, coffee is a very complex and human thing, allowing us to narrate our products in meaningful ways. Night Swim’s social media and email marketing was centered on creating a foundation of big picture brand recognition for customers and new followers as we scaled out of our infancy.