Booklet design for Night Swim Coffee at the 2023 SCA Expo.
My approach to this branded promotional booklet aimed to create a unique and well designed handheld that didn’t feel like the brand was trying to sell you something. Instead it was designed to be more aesthetically experiential and fun to hold and to look at while being informed of who the brand is and what they believe. Used for 2023 SCA Expo and is a promotional piece for wholesale clients.
Print Marketing for SEBTS
While working for the Marketing and Communications department as a junior graphic designer for SEBTS, I was given the task of creating strategic print and digital marketing materials. By utilizing brand standards and guidelines of the university, I designed new posters, flyers, mailers, digital presentations, layouts, updated booklets and official institutional paperwork.
NSC Mailer Box
The goal with this mailer piece was to create something simple, elevated, timeless and classic, no fuss, and to let the logo and navy blue be recognized. This box can be and is the first time a lot of people will be in contact with the Night Swim brand and so I centered the design around a “less is more” approach. The large format title on the front flap “Night Swim” is there to create a sense of impact and excitement as someone goes to open their box of coffees.
Restaurant Menu Design
Benchwarmers Bagels provides Raleigh, NC with unseriously good bagels. Fresh-milled, pre-fermented heirloom grains, extended fermentation and a wood-fired oven is just the “serious” part of the benchwarmers bagel. The playful part is when you get up to the counter and see a peanut butter, banana, and roasted mallow sandwich that makes your mouth drool and your head tilt in curiosity. This counter menu design is meant to mimic the playful, hodgepodge of a concession stand menu and has the benchwarmer in mind.
